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Marketing AnalyticsBattle for Buyers: Using Black Friday vs Cyber Monday data …

Marketing AnalyticsBattle for Buyers: Using Black Friday vs Cyber Monday data …

'Twas the season for big sales and an even bigger battle for buyers this season with annual events, Black Friday and Cyber Monday. Most marketers tried to get the deal of the season or knock off some “must-get” items off consumers' list, with both days …

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