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Marketing Analytics Trends for 2016: Where, How, and Why Marketing Drives Revenue

Marketing Analytics Trends for 2016: Where, How, and Why Marketing Drives Revenue

In 2016, we'll see an accelerated maturation of marketing analytics, with companies taking increasingly granular looks under the hood at how, where, and why marketing is driving revenue. Here are the marketing analytics trends to watch in 2016. 1. The

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