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Marketers Plan Surge In 'Social Media' Spending, But Don't Know How To …

Marketers Plan Surge In 'Social Media' Spending, But Don't Know How To …

proof it helps,” and more than a third (34.8%) said they only have a “qualitative sense” of its benefit. Not surprisingly, the respondents said they plan to dramatically increase their spending on marketing analytics, boosting their budgets an

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