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Marketers: Enough With the Platitudes

Marketers: Enough With the Platitudes

Marketers: Enough With the Platitudes

My mentor and former boss at Forrester used to write comments like “MP” and “TMSIDK” in my report drafts.  
For the uninitiated, those mean “meaningless platitude” and “tell me something I don’t know,” respectively. Reading those letters stung whenever they came up.

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