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Marketers: Dust Off Those Personas and Use Them

Marketers: Dust Off Those Personas and Use Them

Marketers: Dust Off Those Personas and Use Them

When was the last time you saw your company’s personas, let alone used them in a marketing campaign? Would you even know where to find them if you looked? 
All too often, personas are created as part of a box-ticking exercise that, once completed, end up stored as a PDF

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