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Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

In fact, 97% of marketing respondents say that the use of analytics has behooved their company, and 87% say they plan to increase their marketing analytics spend this year. Also, more than half (56%) of survey respondents say that marketing analytics

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