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Mapping Out Your Marketing Supply Chain Will Redefine Your Concept of ROI

Mapping Out Your Marketing Supply Chain Will Redefine Your Concept of ROI
March 13, 2015
Profit divided by spend. A formula so essential to marketers, it’s become almost a rite of passage among professionals, and absolutely critical to evaluating performance. But in reality, calculating and optimizing ROI can be much more complicated than you may think. Unlike other business functions, marketing departments can have an especially intricate supply chain.

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