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Managing Customer Expectations to Avoid Self-Inflicted Wounds

Managing Customer Expectations to Avoid Self-Inflicted Wounds

Customer expectations are set high by Prestige Portraits. The company name establishes an expectation of high quality service: “Prestige Portraits” has to be much better than “Good Photography.” The marketing materials reinforce the image. The proof package suggests that this is an upscale company. So where does the trouble start?

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