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Malcolm Gladwell: the Snapchat problem, the Facebook problem, the Airbnb …

Malcolm Gladwell: the Snapchat problem, the Facebook problem, the Airbnb …

In fact, it could be their curse. “More data increases our confidence, not our accuracy,” he said at mobile marketing analytics provider Tune's Postback 2015 event in Seattle. “I want to puncture marketers' confidence and show you where data can't help

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