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Make Your Customers Smile: Don't Make Them Talk to You

Make Your Customers Smile: Don't Make Them Talk to You

Make Your Customers Smile: Don't Make Them Talk to You

In the digital age, customers will do just about anything to avoid interacting with a live person unnecessarily, especially beyond the purchasing process.
Eighty percent of the buyer’s journey is conducted online through self-education, and Forrester reports a clear preference for digital channels as people turn to web or mobile

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