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Mad Men vs. Math Men: 6 Ways to Automate for Both Sides of Your Marketing …

Mad Men vs. Math Men: 6 Ways to Automate for Both Sides of Your Marketing …

We live in an age where the Mad Men of advertising wrestle with the Math Men of marketing analytics. Is the creative the most important element? Is the data? I say, "Pooh" to anyone trying to have this debate. The fact is that data-driven marketing is

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