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Macy's Peers Into the Hearts of Customers with Predictive Analytics

Macy's Peers Into the Hearts of Customers with Predictive Analytics

"SAP InfiniteInsight is a product that excels in speed to results," said Kerem Tomak, group vice president of marketing, analytics and CRM for Macys.com. "It's scalable, concise and very efficient – it's the reliable choice for predictive modeling. It

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