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Macy's.com Gains Better Insight Into Customers With Predictive Analytics From …

Macy's.com Gains Better Insight Into Customers With Predictive Analytics From …

“SAP InfiniteInsight is a product that excels in speed to results,” said Kerem Tomak, group vice-president, marketing analytics and CRM, Macys.com. “It's scalable, concise and very efficient — it's the reliable choice for predictive modeling. It's my

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