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Lululemon: Corporate Misstep or Targeted Marketing?

Lululemon: Corporate Misstep or Targeted Marketing?

Responding to complaints about fabric pilling, Chip Wilson said, “Frankly, some women’s bodies just don’t actually work. It’s more really about the rubbing through the thighs, how much pressure is there over a period of time, how much they use it.” His words launched a flurry of anti-Lululemon online comments.

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