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Love Your Haters: A Surefire Way to Increase Influence and Reach

Love Your Haters: A Surefire Way to Increase Influence and Reach

In the end, the extra effort spent engaging with haters and solving their issues is what separates the stars of corporate online communications from the dabblers. Recent case studies of social media ‘wins’ by corporate communicators almost always involve a rapid and very human response to a customer challenge.

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