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Love! Deceit! Disasters! Our Industry Sounds Like A Telenovela

Love! Deceit! Disasters! Our Industry Sounds Like A Telenovela

… at all: According to a study from Duke University's Fuqua School of Business, which surveyed 255 U.S. marketing executives this summer, only 36% of marketers said they are able to measure the short-term impact of marketing analytics on their business.

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