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Looking Back: Small Strides Toward Better CX

Looking Back: Small Strides Toward Better CX

Looking Back: Small Strides Toward Better CX

In 2015, businesses made strides toward the goal of consistent customer experience (CX) across multiple channels. Marketers who understand the necessity of using data to provide deep personalization, for example, were especially successful, according to John Zimmer.
But while the vision was strong, the execution often remained weak

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