My advice to people beginning on the same journey? By all means, start on LinkedIn and do it well. It’s a wonderful growth hack. But when you need to generate leads on a larger scale, add more channels into the mix, since it won’t hold its own. And never abandon it – you will always find thought leaders and partners you want to engage with on Linkedin. Last, but not least, don’t stop working other channels too, be it media, non-LinkedIn social distribution, PPC, SEO and especially email where call to actions can and do work wonders. Bottom line, don’t put all your MQL eggs in one basket, but LinkedIn is your yummy icing on the cake.