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Leveraging Twitter’s New Buy Button to Target Customers with Geo-Located Ads

Leveraging Twitter’s New Buy Button to Target Customers with Geo-Located Ads

Last year, Twitter announced that it would begin testing a revolutionary method for consumers to discover and purchase products on-platform with the implementation of a ‘Buy Now’ button. And although the process of making a purchase via ‘Buy Now’ buttons is fairly straightforward, understanding the best way to leverage the availability of the ‘Buy Now’ button is a bit more complex for marketers

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