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Lessons from Zynga: Data is essential, but it shouldn't rule your world …

Lessons from Zynga: Data is essential, but it shouldn't rule your world …

[Why? How? Who? Analytics tell the story. We'll help you understand the playing field. Register today for our free marketing analytics roundtable.] If you're on Facebook, chances are you've either played or been invited to FarmVille, CityVille, or

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