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Leaders in Advocate Marketing: Q&A with Erik Qualman

Leaders in Advocate Marketing: Q&A with Erik Qualman

This is the second post in Crowdly’s “Leaders in Advocate Marketing” series, which helps brands understand the word of mouth landscape and how to drive the best results across social, email and all customer engagement channels. This week, Erik Qualman discusses which brands are getting advocate marketing right, and how advocacy is a crucial part of brand marketing.

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