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Kenya's Yum focuses on basics to carve out share of market alongside hellofood

Kenya's Yum focuses on basics to carve out share of market alongside hellofood

It may have been launched in 2012 – by Jake Goldberg and Michael Hudson of the One Acre Fund – but Yum manager of marketing analytics and technology Evan Frazer told Disrupt Africa the startup had only really started to take off at the end of 2013.

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