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Keep It Real and Other Proven Ways to Market to Millennials

Keep It Real and Other Proven Ways to Market to Millennials

Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this demographic shift.

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