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Just 29% of new marketing efforts in the US are based on marketing analytics …

Just 29% of new marketing efforts in the US are based on marketing analytics …

Another finding is that budgets spent on marketing analytics are expected to shrink this year after a 3-year continuous growth: from 5.7% in 2012 to 6.0% in 2013, to 7.1% to 6.4% in 2015 (projection), despite the plan to double the spending in this

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