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It's the C-Suite's Turn: New Studies Show CEOs Need to Get Into Data-Driven …

It's the C-Suite's Turn: New Studies Show CEOs Need to Get Into Data-Driven …

Conference Room When I wrote Big Data Marketing in 2013, my goal was to get past all the hype and fear to open up the conversation about the benefits of data-driven marketing. Now, two years later, has the dialogue shifted? Are marketers becoming more …

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