Alexander Dumas unwittingly touched on a tech industry nerve when he wrote The Three Musketeers. Just think of the phrase the book popularized: “all for one, one for all.”
And if you’ve ever tried to integrate digital experience technology in the workplace, you understand just how significant this phrase really is.
The fact is that customers connect in many ways on many devices. All of this technology is different. That can cause incompatibilities and confusion, leading to a disconnect between customers and the companies they are seeking to engage.
But how can companies seamlessly integrate various technologies — and capitalize on that old dream of "all for one, one for all?"
Sitecore recently hired Forrester to evaluate the state of digital experience technologies. The study, “Firms Seek to Integrate Digital Experience Technologies To Drive Business,” found that many companies are still struggling to integrate disparate technologies.