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It's Not Just Any Big Data: It's the Right Big Data That Matters Most

It's Not Just Any Big Data: It's the Right Big Data That Matters Most

I happen to think Big Data is useful, all right, but only if it's the right Big Data. You can't just have data just for the sake of having data. One company has found a way to understand and leverage their customers' and prospects' real-world relationships to substantially improve customer acquisition, cross-sell and retention.

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