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It Takes a Motley Crew to Make a Marketing Automation Team

It Takes a Motley Crew to Make a Marketing Automation Team

The pioneers of the marketing automation industry were — not surprisingly — very smart marketers. They slapped the word “automation” next to “marketing,” and boom, their targets instantly started thinking that these tools could run chunks of their marketing programs… automatically. Set it up, let it run, make millions, retire. No humans need apply.

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