For technology services firms, this is a time of tremendous opportunity – and increasingly complex challenges. As the marketplace grows more hypercompetitive than ever before, effective IT marketing becomes absolutely essential. But which challenges are most pressing for technology services firm, and which initiatives are they prioritizing in order to get ahead? The Hinge Research Institute surveyed 530 professional services firms to better understand the business challenges that will define 2015 for IT services firms and give them a competitive edge. The findings revealed powerful insights about the new shape of the IT marketing landscape.