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Is Real-time Engagement the New Real-time Marketing?

Is Real-time Engagement the New Real-time Marketing?

The [now] classic example of Real-time Marketing is OREO’s 2013 Superbowl ad (a brilliant piece of Real-time content marketing executed with great execution by OREO and the Wieden+Kennedy team). It defined an entirely new form of marketing for many, becoming the de facto case-study for almost anything “Real-time.”

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