Marketo jumped on the all-in-one marketing platform train today.
The San Mateo, Calif.-based provider announced today at its annual Marketing Nation Summit at the Moscone Center in San Francisco capabilities that allow marketers to engage their customers across all channels from a single software platform.
The eight-year-old company this week welcomes its biggest crowd to date for its annual marketing festival — a 41 percent growth in registrations up to more than 8,500. Marketo officials said last week it had nearly 4,000 paid registrants, 86 percent growth since last year.
What does more people mean? More money for Marketo. But also more momentum for the marketing automation specialist that reported a 54 percent third-quarter growth in October.
"It’s about inspiration in the nation," Sanjay Dholakia, Marketo’s chief marketing officer, told CMSWire in an interview last week.