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Is It Okay for Marketers to Pay Influencers for Mentions? [New Research]

Is It Okay for Marketers to Pay Influencers for Mentions? [New Research]

Consumers are skeptical and disengaged when traditional advertisement gets placed in front of them yet everyone is thirsty for sincere product reviews and opinions. At the same time, brands are trying to determine if paying influencers for posts is an ethical and effective way to score brand lift.

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