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Is Facebook Tracking Data on Users Who Use the Rainbow Profile Image Filter?

Is Facebook Tracking Data on Users Who Use the Rainbow Profile Image Filter?

Last Friday, the US Supreme Court ruled that same-sex couples would have the right to marry in all US states, an historic event and a major win for gay rights activists. To help users celebrate the announcement, Facebook unveiled a new option, enabling users to overlay their profile images with the rainbow flag, a symbol for the Pride movement. But is this feature being used for research purposes by Zuckerberg and Co.?

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