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Is Data the New Soil? #SAPPHIRENOW

Is Data the New Soil? #SAPPHIRENOW

We’ve all heard it said the data is the new oil. But what if it’s the new soil instead—the raw material from which new ideas can grow into products and services that we haven’t seen before and might not even have begun to imagine.

With the onslaught of Cloud, mobile, social, big data, and the Internet of Things (IoT) we can not only gather and crunch more, and more kinds of data, than ever before, but we can also extract new insights from it.

And while we often say knowledge is power, when rightly applied, knowledge is service, so said Maria Luisa Silva, Director, Market Enablement for EMEA & MEE, SAP Startups at SAP.

At Sapphire Now, SAP’s annual user conference we spoke to, or watched pitches from more than a dozen startups that have built, or are building new, innovative solutions on the SAP Hana platform. These innovators crunch big data sets and leverage predictive analytics in entirely new ways to create unique products.

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