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Is Box Too Distracted to Care About Deal with Oracle?

Is Box Too Distracted to Care About Deal with Oracle?

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You’d think that Aaron Levie would find it significant that Oracle has announced the integration of its Marketing Cloud with Box. But we haven’t heard a peep about it from Levie or anyone else at his Los Altos, Calif.-based Enterprise File Sync and Share (EFSS) start-up.

Box didn’t put out a press release about the “expanded” relationship, which it did in the past with other big deals like Samsung and AT&T.

Box responded to our request for comment late today by stressing how excited everyone was about the deal, despite the notable lack of publicity about it.

The company’s communications team added that Niall Wall, senior vice president of business development at Box, had included a supporting quote in Oracle’s press release — which noted that he, too, was "excited to extend our partnership with Oracle.”

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