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Is a Downer News Cycle a Factor in the ALS Ice Bucket Challenge Success?

Is a Downer News Cycle a Factor in the ALS Ice Bucket Challenge Success?

In the last six weeks of summer, there has been a lot of depressing news. The Malaysian Airline tragedy in the Ukraine, the Ebola virus outbreak, the conflict on the borders of Israel/Palestine, Iraq/ISIS, Ferguson, and the sad passing of Robin Williams. So maybe it is not too surprising that something that makes us feel good while doing good and is a little silly, like the ALS Ice Bucket Challenge, went wild on the social networks.

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