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Interactive Games on Instagram – An Opportunity for Your Next Promotion?

Interactive Games on Instagram – An Opportunity for Your Next Promotion?

How do you play a game on Instagram? It’s just images and captions, there’s no way of doing the things you need to do to play a game, right? You’d think so, but as part of a new promotion for Adult Swim cartoon “Rick and Morty”, design agency Carrot has launched an interactive game, played entirely within Instagram, through which users can follow quests across 80 linked Instagram accounts to find secret collectibles in order to get access to exclusive content.

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