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Integrated Marketing Remains the Holy Grail for Marketers and Consumers

Integrated Marketing Remains the Holy Grail for Marketers and Consumers
Last week the Cross-Channel Marketing Report 2014 was released. The report, which was published by Econsultancy and the Oracle Marketing Cloud (the latter being my employer) was based on a survey of nearly 1,000 digital marketers and ecommerce professionals. As I was reading over the findings one line from the executive summary jumped off the screen: “Integration is a priority for many, but challenges remain.”

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