Where should brands put their resources on social? It looks like Facebook has plateaued, while Instagram is in a rapid growth phase.
Check out this infographic from selfstartr.com. It shows that while Facebook has seen a 63% decrease in organic marketing reach since 2012, Instagram has seen a 115% increase in the same period.
What does that look like? Organic reach on Facebook was about 4% in 2014, while Instagram reach was 28%.