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Inside the Philadelphia 76ers’ Marketing Locker Room with CMO Tim McDermott

Inside the Philadelphia 76ers’ Marketing Locker Room with CMO Tim McDermott

Professional sports marketing is truly in a league of its own. In fact, being CMO for a pro team requires many analogous skills to actually playing said sport: agility, flexibility, a winning strategy and, increasingly, a cunning grasp on a whole lot of stats.

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