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Influence: Be the First to Give [INFOGRAPHIC]

Influence: Be the First to Give [INFOGRAPHIC]

Robert Cialdini’s six principles of influence work together to connect intention and action and are vital to the success of any marketing activity. However, in digital and social marketing, the focus tends to rely on just two elements – social proof and liking. It’s partly why we often feel marketers and brands are “yelling” at us online. There is a simple antidote to this: be the first to give.

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