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Increasing the Organic Reach of Branded Content

Increasing the Organic Reach of Branded Content

Reach used to be the standard measurement for the total audience size available in a given medium for an advertising message, it was then co-opted to help define the earned impressions generated by social media.  Now that branded content and owned networks are becoming a bigger part of the marketing mix , there is a need for an updated Reach KPI to measure how well content marketing is driving views and brand loyalty.

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