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inContact's $48 Million Buy Targets Mid-Sized Contact Centers

inContact's $48 Million Buy Targets Mid-Sized Contact Centers

2014-09-May-Mariann-McDonagh.jpg

Data’s good for customer experience. Data’s bad for customer experience

This pie is sliced in many ways. This week, cloud-based contact center solutions and optimization provider inContact spent $48 million to ensure its clients have the right tools to optimize data and provide a solid customer experience.

The Salt Lake City-based company acquired Uptivity (formerly CallCopy), a Columbus, Ohio-based workforce optimization (WFO) provider. The deal is expected to make it easier for inContact to provide mid-sized contact centers with tools like speech and desktop analytics, agent coaching, call and desktop recording.

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