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In Pursuit of the Universal Customer Experience: Omnichannel vs. Multichannel …

In Pursuit of the Universal Customer Experience: Omnichannel vs. Multichannel …

What's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? The new age of marketing comes with its own evolving jargon and terminology. Take, for example, "multichannel" and …

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