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If It's Not Shared, Is It Social?

If It's Not Shared, Is It Social?

Social media marketing is all about sharing content. If your content isn’t shared, either by you or by your audience, then there’s not much difference between what you are doing and the traditional, one-way mass media communication that prevailed during the golden age of broadcast advertising. The whole point about social media is to get people to promote your business by word-of-mouth.

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