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If Banks Want to Drive Leads on Social, They Need to Focus on These 3 Key Areas

If Banks Want to Drive Leads on Social, They Need to Focus on These 3 Key Areas

Create value—not product pitches—at every stage of your buyer’s journey. Simple ways banks can drive leads with social media.

At Hootsuite, I’ve seen social selling programs from many different organizations and perspectives. What I’ve observed is that social selling has transformed and matured over the past few years. Five or six years ago, social selling was about locating buyer-ready language. If a prospect tweeted—”I’m thinking about switching banks, any recommendations?”— a host of friendly advisors would be happy to respond.

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