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Ideals Can No Longer Be Manufactured: What Does This Mean for Brands and Advertisers?

Ideals Can No Longer Be Manufactured: What Does This Mean for Brands and Advertisers?

Nearly all consumers — 87 percent — think that business should place equal weight on both social and business issues. But only a small percentage — 28 percent — believe that business is doing its share. Clearly there’s plenty of room to do more.

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