After nearly two years of attempting to redefine “cloud” to mean “the hodgepodge of services IBM has cobbled together,” IBM this week put forward a clear and respectable vision of a viable software-defined data center that organizations can actually, finally put to use.
“It all is going to come down to digitization,” said Don Rippert, IBM’s general manager for cloud services strategy during a keynote session Monday at IBM’s InterConnect 2015 conference in Las Vegas.
He was referring to the IBM philosophy put forth in October 2013 in a report entitled, “The Customer-Activated Enterprise.” The report explains that modern customer experiences are only feasible by engaging customers on a digital level.
“You’ve heard it over and over again,” said Rippert. “We’re going to keep saying it until you guys demand we stop saying it or until you believe it — I don’t know which. The beatings will continue until morale improves.”