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Hunting Unicorns: 5 Approaches to Measure Social Business ROI

Hunting Unicorns: 5 Approaches to Measure Social Business ROI

2014-12-May-SocialROI-Unicorn.jpgWe face two major measurement problems when trying to measure the impacts of social business software: demanding stakeholders and intangible outputs. To grant project sponsorship, the C-Suite wants to see how you will measure return on investment (ROI). Meanwhile, from a human perspective we can inherently understand the value of engagement, dialog and innovation in the workplace, but it’s very difficult to measure these intangibles in dollars and cents.

How do we begin to quantify the impacts of social business software on organizations or are we simply trying to chase a proverbial unicorn?

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