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Humans or Search Engines? Which One Should Your Content Marketing Strategy Be More Focused On?

Humans or Search Engines? Which One Should Your Content Marketing Strategy Be More Focused On?

There are times when it may seem like the hardest part of content marketing is engaging the actual people searching for content via search engines. As a result, many sites opt for the easier route: targeting search engines with black hat tactics like keyword stuffing and cloaking, but that is bad for human searchers.

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